Room display showing a video conference with several participants

Video Conferencing Systems for Companies: Types, Equipment, and How to Choose

A video conferencing system for companies is the set of camera, microphones, audio processor, screen, codec, and control that connects a room with Microsoft Teams, Zoom, or Google Meet. It’s chosen based on the number of seats, the platform the company already uses, and who will manage the rooms.

At Integración AV we’ve designed, programmed, and maintained these systems since 2006 for companies in Bogotá, Medellín, and the rest of Colombia. This guide explains what equipment a system includes, what setups exist, and how to choose. If what you need is the full room, with acoustics, furniture, and automation, see video conference rooms for companies.

In short

  • The platform (Teams, Zoom, or Meet) is licensed per user; the system is the equipment installed in the room.
  • There are three setups: a room dedicated to one platform, a BYOD room with the user’s own laptop, and a mixed room.
  • The number of seats determines the camera and microphones; everything else is built around those two.
  • Remote management and support decide how much it costs to run the rooms once they’re installed.

What a video conferencing system includes

A room system isn’t a big webcam. Every component does a specific job, and all of them are configured to work together, so the meeting starts with one button and sounds complete on the other end.

The exact scope is defined during the technical site visit. These are the six components we review in every project.

Camera
Full HD at minimum, 4K in large rooms. From a medium room up, automatic framing — which detects how many people are present and adjusts the shot — and optical zoom are worth having.
Microphones
Table, ceiling, or array, depending on the table size. They need to cover every seat, not just the center.
Audio processor (DSP)
Cancels echo, removes feedback, and levels voices so the remote participant hears everyone at the same volume.
Screens
One for remote participants and, in medium and large rooms, another for shared content. Size is calculated by viewing distance.
Codec or room computer
The equipment that runs the platform and sends the room’s audio and video into the meeting. It can be dedicated equipment or the user’s own laptop.
Control and presentation
A touch panel starts the meeting and selects the source. For cable-free screen sharing we work with Mersive Solstice, for which we are a distributor in Colombia.

Technical note

Digital zoom just enlarges pixels; optical zoom brings the image closer with no loss of detail. In medium and large rooms, it’s the camera spec that most changes what the remote participant sees.

Three system setups: dedicated, BYOD, or mixed

The first decision isn’t the brand, but how the meeting will start. That determines which computer runs the platform and how much work the room leaves for the IT team.

AspectDedicated roomBYODMixed room
How the meeting startsFrom the room panel, with the room account’s calendarThe user connects their laptop by USB or wirelesslyFrom the panel, or with a guest’s laptop
Which platform it usesJust one per room: Microsoft Teams Rooms, Zoom Rooms, or the codec manufacturer’s ownWhatever is on the organizer’s laptopThe company’s on the room equipment, and any other from a laptop
When it’s worth itDaily-use rooms with internal meetings and a shared calendarSmall rooms or meetings with clients who bring their own platformCorporate rooms hosting both internal and external meetings
What it requires from ITRoom accounts, room licenses, and centralized updatesLittle administration, but the room depends on each laptopBoth, with a setup that keeps them separate

In the projects we design, the decision comes down to two questions: which platform the company uses, and who organizes most of the meetings. Those answers define the room equipment before we choose brands.

What system fits each room size

Small room, 2 to 6 seats

A video bar with a wide-angle camera and built-in microphones. Works as BYOD or as a dedicated room with a compact computer.

Medium room, 6 to 14 seats

A PTZ camera with automatic framing and optical zoom, table or ceiling microphones, and an audio processor.

Large or boardroom-style room

Over 14 seats: a speaker-tracking camera, ceiling microphones, zoned audio, and two screens.

Acoustics matter as much as seat count: a room with glass and a hard floor needs treatment before adding equipment. We cover the full room design in video conference rooms for companies in Bogotá and Medellín.

Brands we integrate video conferencing systems with

The brand is chosen per project and on technical merit. We integrate codecs and room systems from Cisco and Poly, conferencing and control systems from Crestron, Shure microphones, and Sony and Laia cameras.

We are Cisco and Poly distributors, Microsoft Teams Rooms and Zoom Rooms partners, Crestron Master Gold and a Crestron Service Provider, and we hold AVIXA’s CTS certification. That lets us combine equipment from several brands in one system and program it so the user operates it with no help.

What to evaluate before choosing the system

Compatibility

With the company’s platform, with users’ laptops, and with the equipment already in the room that can be reused.

Security

Dedicated room accounts, up-to-date manufacturer updates, and equipment on a network separate from users’ own.

Remote management

Monitoring the status of cameras, microphones, and panels to diagnose a failure without going up to the room.

Scalability

The same standard across every room and site, so users find the same experience everywhere.

How we implement a video conferencing system

  1. AssessmentWe visit the rooms, measure, check the network and acoustics, and identify equipment that can be kept.
  2. DesignWe define the system setup, the equipment, and where each piece goes, with drawings and diagrams before installation.
  3. Programming and installationWe install and program the control so the meeting starts with one button on the company’s platform.
  4. Training and supportWe hand over the room working, train users and IT, and leave support in place with agreed response times.

Frequently asked questions about video conferencing systems

What is a video conferencing system?

It’s the equipment installed in a room so several people can join a remote meeting: camera, microphones, audio processor, screen, a codec or computer that runs the platform, and a control to operate it. The platform, such as Teams, Zoom, or Meet, is the software; the system is what makes that software work for a group.

What’s the difference between a room with Microsoft Teams Rooms and just connecting a laptop?

In a room with Teams Rooms, or Zoom Rooms, the room’s equipment runs the platform and the meeting starts from the panel, with no laptop needed. In a BYOD room, the user connects their laptop and the meeting runs on it. The first is more stable for daily use; the second is more flexible for meetings on outside platforms.

How much does a video conferencing system for companies cost?

It depends on the room size, the setup chosen, the camera and audio the space requires, and how much existing equipment can be reused. We don’t publish prices because every room is different. After the technical site visit we deliver a proposal with scope, schedule, and support model.

Can the equipment the company already has be reused?

Yes, when it’s in good condition and compatible with the setup chosen. During the assessment we check screens, cameras, microphones, and cabling, and only replace what doesn’t meet the requirements. Sustainability starts with not replacing what still works.

Let’s Design Your Company’s Video Conferencing System

During the technical consultation we review your rooms, the platform you use, and the equipment that can be reused. From there we prepare a proposal with scope, drawings, schedule, and support.


Request a Technical Consultation


Message us on WhatsApp

Bogotá and Medellín · +57 301 656 9858

Planning an audiovisual project?

The first conversation is a technical consultation: we review the space, the systems you already have and what needs to be integrated. From there we prepare a proposal with the scope and the schedule.

Bogotá and Medellín · +57 301 656 9858

Tell us about your project

A specialist replies during office hours, Monday to Friday, 8:00 AM to 6:00 PM (Colombia time).

Share this article
Picture of Integración AV
Integración AV

Audiovisual integrator based in Bogotá since 2006. We design, program and install boardrooms, video conferencing, classrooms and monitoring centers. We are a Crestron Master Gold partner and hold AVIXA CTS certification.

About Integración AV
In this article
Technical advice for your project

We design, program and install audiovisual systems for companies, universities and operations centers in Colombia.

Or message us on WhatsApp

News

Keep reading

Blog

When we talk about audiovisual technology, we almost always think of boardrooms,…

Blog

Integración AV won the “Project of the Year in Learning Environments” award…

Blog

Fohhn is a German manufacturer of professional sound systems, known for its…